Company:
Stable Auto
Duration:
2024 (3 months)
Team:
Overview
Problem: Users lacked a centralized, actionable view of their charging station portfolio performance, making it difficult to track metrics, approve price changes, or benchmark against industry leaders.
The customer support team was getting 40 support tickets per month due to the confusion.
Goal: Design a robust, user-friendly dashboard that surfaces real-time portfolio insights, streamlines workflows, and builds trust in Stable Auto’s pricing recommendations.
Success Metrics:
60% of user sessions end on the dashboard, indicating users find answers without needing to navigate further.
0 support requests about portfolio metrics within four months post-launch, down from an average of 40 / month.
Deliverables:
Interactive network operations dashboard for portfolio management.
Data-driven insights hub with benchmarking and historical trend analysis.
Challenge
The resulting dashboard became the primary entry point for network operations, surfacing actionable metrics and historical trends at a glance. Users could benchmark performance, approve price changes, and export insights with minimal friction.
The impact was immediate: 60% of sessions ended on the dashboard, indicating users found answers efficiently, and support requests about portfolio metrics dropped to zero. The solution not only streamlined internal workflows but also strengthened customer trust and engagement, positioning Stable Auto as a strategic partner in their growth.
Discovery and Iteration
As design lead, I collaborated closely with our product manager, CTO, and engineers to synthesize user research, including in-depth interviews with network operators. Key insights revealed that users primarily wanted to monitor high-level trends, benchmark their network, and quickly validate the effectiveness of price changes—without wading through granular data daily.
We rapidly prototyped dashboard concepts, iterating on navigation, data visualization, and workflow simplification. Continuous feedback loops with customers ensured our solutions addressed real pain points and improved trust in our recommendations.
Solution and Impact
The resulting dashboard became the primary entry point for network operations, surfacing actionable metrics and historical trends at a glance. Users could benchmark performance, approve price changes, and export insights with minimal friction.
The impact was immediate: 60% of sessions ended on the dashboard, indicating users found answers efficiently, and support requests about portfolio metrics dropped to zero. The solution not only streamlined internal workflows but also strengthened customer trust and engagement, positioning Stable Auto as a strategic partner in their growth.
